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SIGNMAKING BOOKS

Sign Gallery 5 Sign Gallery 5
The latest edition of Signs of the Times sign contest winners.

Sign Graphics
400 images of graphic identity, interior and urban graphics.

Channel Letter Sign Sales Handbook
Expand your business to include selling channel letter signs.

Sign Contractors Pricing Guide
National averages of retail prices for commercial signs.




15 header

new products
DOmedia Launches OOH and Alternative-Media Marketplace
Website targets marketers and ad agencies.

DOmedia (Columbus, OH), a marketplace for alternative-media buyers and sellers, has launched its expanded website, www.domedia.com. This online, alternative-media marketplace features various advertising opportunities in every market from regional media companies, such as Adopt A Beach and Floss Media Networks, to national providers, such as Clear Channel Outdoor and CBS Outdoor. The marketplace, according to the company, allows advertising agenc . . .  » MORE
   

Economical Bird Deterrent
Bird Spikes offer non-lethal sign protection

Bird-B-Gone Inc. (Mission Viejo, CA) is offering Bird Spike 2001, a low-cost, bird-control solution with a 10-year guarantee. The no-gap spike system fits rooflines, parapet walls, I-beams, window ledges and other surfaces that birds find inviting for nestbuilding. The company sells Bird Spike 2001 in 3-, 5- and 8-in. widths, and its flexible base enables installation on curved surfaces. The system, which is endorsed by animal-rights groups, won’t ha . . .  » MORE
   



new products
Yellowpages.com Billboard Focuses on Mobility
AT&T’s three-screen strategy includes cellphone, online and TV ads.

Yellowpages.com recently launched a billboard campaign that emphasizes Internet-based business-to-consumer search in five target markets: Atlanta, Orlando, St. Louis, Detroit and Sacramento. The campaign, designed by WPP Group’s Mediaedge:cia and created by GSD&M Idea City (Austin, TX), will eventually add viral media and local search. It already taps television and online ads. Matt Crowley, Yellowpages.com CMO, said the company . . .  » MORE
    Yellowpages.com Billboard Focuses on Mobility

Capturing Fresh Air
Newfound and Labrador Tourism turns to handpainting to capture outdoor authenticity.

St. John’s-based Newfoundland and Labrador Tourism commissioned Cam Mahy, proprietor of Rocky River Sign Co. (Hamilton, ON, Canada), to paint a peaceful seascape to prompt passersby on Toronto’s busy Gardiner Expressway to vacation there. Even though some consider billboards to be visual blights, “superboards” that depict calm, rustic Canadian scenes were employed by St. John’s-based Target Marketing and Communi . . .  » MORE
    Capturing Fresh Air

McDonald’s Egg Delivers a Fresh Recipe for OOH Success
Leo Burnett, McDonald's, MMT and Prop Art Studio hatch an eye-catcher.

Leo Burnett has hatched an eggstremely clever campaign in Chicago adjacent to the McDonald’s restaurant at Clark and Addison in the shadow of Wrigley Field. The egg cracks open to promote McDonald’s fresh eggs for breakfast. A timer starts the cracking process at 6 a.m. and closes the display by 10:30 a.m. The egg-stravaganza will also perform for ova-enthusiastic Cubs fans for each home game through at least mid-August. The egg-ecuti . . .  » MORE
    McDonald’s Egg Delivers a Fresh Recipe for OOH Success




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