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SIGNMAKING BOOKS

Sign Gallery 5 Sign Gallery 5
The latest edition of Signs of the Times sign contest winners.

Sign Graphics
400 images of graphic identity, interior and urban graphics.

Channel Letter Sign Sales Handbook
Expand your business to include selling channel letter signs.

Sign Contractors Pricing Guide
National averages of retail prices for commercial signs.




HTM Lighting


15 header

new products
Inflatable Frames
PVC-supported system expands for outdoor, promotional applications

 The Airscreen Co. (Münster, Germany) is introducing Airframes inflatable, PVC-supported frames for grand-format, outdoor installations at concerts, exhibits and other high-traffic installations. The waterproof system, which expands from 13 x 26 ft. to 66 x 131 ft., comprises high-frequency-welded material, tensioning ropes and counterweights that allow Airframes to withstand winds up to 24 mph. The company also offers Airframe P . . .  » MORE
    Inflatable Frames

Film Slitters
Equipment converts media rolls into billboard, tri-vision substrates

Rosenthal (Northbrook, IL) is announcing its Smartrim Trivsion slitters and trimmers, which are designed to convert graphic rolls into custom billboards and changeable, mechanized signage. The slitters cleanly cut PVC, vinyl and styrene, among other substrates. Their chain-drive system provides a maximum processing speed of 100 ft./min. Adjustable slitters can accommodate material of any thickness. Options include a standalone assembly table for . . .  » MORE
   



new products
Fare Deal
Show Media brings fresh thinking to taxi-top advertising.

“We used to be called ‘alternative OOH,’ but now there’s so much experiential advertising that we’re considered fairly traditional now,” John Amato, president of Show Media (Las Vegas, NV), said. When Show Media’s principles started placing ads on taxi tops in 1994, founder Laurence Hallier found many small companies had been dominating the taxi-top market, but they were advertising tobacco-related produc . . .  » MORE
    Fare Deal

L.A. Billboard Grows Beard
Traditional OOH methods blend with creativity to attract attention.

On the busy corner of Hollywood and Highland Center in Los Angeles, the unique Diet Mountain Dew’s billboard, centered on the product’s “Surprising Facts” TV campaign, depicts a man whose beard keeps growing. The board shows a man and a woman in an office setup, with the words, “Attraction makes beards grow faster.” The campaign has also taught us that ferrets attack more people than grizzly bears and that the . . .  » MORE
    L.A. Billboard Grows Beard

Underworld Wraps
History wraps NYC subway cars to promote

History (formerly known as the History Channel) is promoting the third season of its show, "Cities of the Underworld," with a full exterior and interior wrap of a New York City subway, reportedly a first. The temporary vinyl wrap of the 42nd Street Shuttle #3 line was unveiled at Grand Central Station. The wrap was executed by CBS Outdoor and Horizon Media, who partnered with the Metropolitan Transportation Authority and New York . . .  » MORE
    Underworld Wraps





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