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You Want a Dog or What!?A New Jersey diner touts its "rippers" through signage
In fast-paced New Jersey, subtle, understated advertising isn’t likely to succeed. When owners of Lyndhurst, NJ’s Bubba’s Dog House set up shop as a quintessentially East Coast hot dog and burger joint – where hungry pa . . . » MORE |
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Larger than LifeMilwaukee’s Discovery World celebrates the work of Les Paul.
For those under the age of 50, Les Paul is almost a mystical, yet largely unknown cultural figure, similar to revered pinstriper Von Dutch. Music aficionados know that he played a central role in the electric guitar’s evolution, but he&rsq . . . » MORE |
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Built for SpeedMouse Design Studio’s web presence and diversity bode well.
It’s a harsh, but undeniable, reality – signshops must adapt themselves to 21st-century business models. Sign-industry entrepreneurs must become more web-savvy and efficient with their marketing and processes. Often, this means less time . . . » MORE |
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Trade Signs and Sign TagsMidwest advertising and petroliana shows bring new additions to the American Sign Museum's collection.
The American Sign Museum recently added to its sign-tag collection with two new additions. “Pittsburgh Outdoor Adv.” was purchased, and “Maintained by Federal Electric Co.” was donated recently by Duane Laska, North Shore Neon . . . » MORE |
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Lip-Smackin’ ShackSignage provides a succulent advertising investment
According to the National Restaurant Assn., the United States boasts nearly one million eateries. With these abundant options, restaurants must use all available resources to differentiate themselves. A strong identity is doubly important for small f . . . » MORE |
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Ikonics Hires Director Of Chemical ResearchTroy Bergstedt will lead chemical R&D.
Ikonics Corp. (Duluth, MN) has hired Troy Bergstedt as director of chemical research. He will lead chemical research and development activity and manage that department’s staff of scientists and researchers. Bergstedt previously did contract wo . . . » MORE |
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I Am Your Step in StoneDesigns Works Studios' faux-finished, HDU sign helps this shop rock.
Usually, a signmaker’s design contrasts sharply from the client’s building environs. However, when the client operates a tile and stone store – i.e., building materials – it’s appropriate to subtly inform your sig . . . » MORE |
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Roland ASD Store Gets Store MakeoverIncludes access to dealers.
Roland ASD (Lake Forest, CA) has launched www.RolandASDStore.com, a store featuring Roland supplies, accessories and connections to authorized dealers. The online format enables dealers to offer and recommend an expanded selection without having to stock . . . » MORE |
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Charting a New CourseBusiness has slowed for Avila Signs – according to plan.
Many longstanding maxims exist, and many offer conflicting advice – anyone who cites “A new broom sweeps clean” may be promptly rejoined by “Old shoes fit best.” The message: There’s more than one way to live a pro . . . » MORE |
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Entering the Third DimensionBill DeBekker recounts his shop’s evolution.
In the eyes of some (probably signshop owners in urban areas who see greener grass), small-town signmakers enjoy an easy racket. Ostensibly, competition is less keen, and clients’ rustic inclination creates a deep reservoir of patience and appr . . . » MORE |
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Sign Gallery 5
