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Budgeting: A Scary Word? An Odious Chore? A Non-Necessity?It doesn’t have to be scary.
Budgeting is simply estimating your ability to complete a project, whether it’s a job, an equipment purchase, a new location or a year’s survival in business. Complete records of the prior year help make the budget more accurate, but sett . . . » MORE |
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Small World?In the international realm of sign franchises, large companies are providing the strength and support to make franchisees feel like a tight-knit community.
Why join a sign franchise instead of building an entirely new shop? Easy: Name recognition. Owners don’t have to spend years forging a good reputation; that status is included in the package. Of course, a franchise gives you much more. The lead . . . » MORE |
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Neschen American has New Distribution Partnership.Company will work with Expolinc
Neschen Americas (Elkridge, MD) has entered into a distribution partnership with Expolinc (Solna, Sweden), providers of a portable displays, pop-up exhibits, literature racks and banner stands. With the new distribution agreement, Neschen Americas wi . . . » MORE |
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Customer Service and SalesforceTriumph Signs and North American Signs provide insights into capitalizing on customer service and handling sales.
Face it: As a small-business owner, you can’t compete with the Wal-Marts of the world on price or variety. You can, however, blow their doors off by capitalizing on your greatest asset, customer service. Customer service can’t be stressed . . . » MORE |
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Minding the StoreSignshop operation incurs many potential hurdles.
A signmaker could be described as one-third artist, one-third crafts-person and one-third entrepreneur. Of course, every industry professional’s abilities and inclinations vary, but he or she must exercise each aspect to develop a successful bu . . . » MORE |
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A Tale of Two SignsLoyalty knows some bounds.
Two customers decided to move west. The second-generation businessmen inherited their businesses from their fathers. Both have loyal clientele (including ourselves) and remained loyal to us for many years. Having been our customer since 1983, Corkran . . . » MORE |
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Tips That'll Get You in the DoorWild Oats' sign buyer answers questions signmakers ask us.
Through numerous yearly summits and tradeshow events, the ST staff speaks face-to-face with end users. We often discuss the issues they face when dealing with small signshops. Also, we take countless phone calls from signmakers who seek business advi . . . » MORE |
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Taking Charge in Times of ChangeChange management comes naturally to sign companies, who tell us how they adapt.
“If there’s nothing in your life to cry about, if there’s nothing to complain about, if there’s nothing to yellabout, you must be out of touch.” – Father Richard Rohr, O.F.M., in Radical Grace The Scranton, PA, bra . . . » MORE |
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Neschen Introduces Reseller ProgramPlan includes select SEAL products.
Neschen Americas (Elkridge, MD) has introduced the 2007 Neschen Reseller Program, which provides authorized resellers with a simple, clearly defined, competitive wholesale purchasing plan for various Neschen products. Included are laminating film and . . . » MORE |
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American Screen Art Furthers ReachCompany acquires Clear Choice Marketing
American Screen Art Inc., the Knoxville, TN-based provider of large format screen and digitally printed products, has acquired Visual Technologies Inc. (VTI) and its marketing agent Clear Choice Marketing Inc., of Monroe NC. VTI provides “see-t . . . » MORE |
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Sign Gallery 5
