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Feng Shui, Perhaps?Beijing superlarge-format graphics beg the question of reality and credulity.
Beijing has displayed billboards, wallscapes and superlarge-format graphics on scaffolding to add color to the grey skies as backdrops to the 2008 Olympics. Some graphics hide unfinished construction projects with pastoral scenes and Olympic emblems. . . . » MORE |
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Fuel Miami Donates 600 Solar-Powered Bus SheltersOne hundred shelters will feature advertising.
OOH media company Fuel Miami LLC continues to push its solar initiatives as it builds 600 bus shelters, which it donated to Miami, FL. As part of the fifth-largest outdoor company in the United States, Fuel Miami integrates solar panels into outdoor . . . » MORE |
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Art the Vote Billboards Encourage VotingKaren Kay win the online billboard-art contest.
Those small daily choices your make impact our world, says Kansas City artist Karen Kay, who has won the Art the Vote (ATV) online billboard contest. Kay’s work, plus that of seven other artists, will appear on 70 billboards across Missouri, be . . . » MORE |
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Calculating the Value of a Digital-Display AdDigital displays’ effective CPM appeals to tight budgets.
Recently, I was speaking to associates about the lessons I’ve learned in the digital-billboard business. I was pontificating ad nauseam about the revenue-generating potential of on-premise color displays when a wide-eyed young friend asked a ve . . . » MORE |
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Yellowpages.com Billboard Focuses on MobilityAT&T’s three-screen strategy includes cellphone, online and TV ads.
Yellowpages.com recently launched a billboard campaign that emphasizes Internet-based business-to-consumer search in five target markets: Atlanta, Orlando, St. Louis, Detroit and Sacramento. The campaign, designed by WPP Group’s Mediaedge:cia a . . . » MORE |
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Capturing Fresh AirNewfound and Labrador Tourism turns to handpainting to capture outdoor authenticity.
St. John’s-based Newfoundland and Labrador Tourism commissioned Cam Mahy, proprietor of Rocky River Sign Co. (Hamilton, ON, Canada), to paint a peaceful seascape to prompt passersby on Toronto’s busy Gardiner Expressway to vacation there. . . . » MORE |
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McDonald’s Egg Delivers a Fresh Recipe for OOH SuccessLeo Burnett, McDonald's, MMT and Prop Art Studio hatch an eye-catcher.
Leo Burnett has hatched an eggstremely clever campaign in Chicago adjacent to the McDonald’s restaurant at Clark and Addison in the shadow of Wrigley Field. The egg cracks open to promote McDonald’s fresh eggs for breakfast. A timer start . . . » MORE |
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Don’t Be a Drip, Be a Water-Saving HeroCalifornia’s Bay Area encourages people to reduce water usage with a billboard/ad campaign.
California drought conditions have led the Bay Area to unite under the banner, “You Can Be a Water-Saving Hero.” The campaign urges people to reduce water usage by 19% to offset projected water shortages and mandatory rationing in the are . . . » MORE |
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Does Not ComputeA Chinese sign illustrates the importance of human translators.
The internet is full of images featuring garbled English on signs in restaurants and hotels, on bathroom doors and in store windows. Often, these signs are translated by people with only a basic understanding of the language. Nowadays, there are . . . » MORE |
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Sign Gallery 5
