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Signs of the Times magazine

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SIGNMAKING BOOKS

Sign Gallery 5 Sign Gallery 5
The latest edition of Signs of the Times sign contest winners.

Sign Graphics
400 images of graphic identity, interior and urban graphics.

Channel Letter Sign Sales Handbook
Expand your business to include selling channel letter signs.

Sign Contractors Pricing Guide
National averages of retail prices for commercial signs.
4 header

new products
SignTracker
A complete sign-company management system

There comes a time when a small signshop must move from the seat-of-its-pants to the no-stone-unturned management approach, in order to grow. SignTracker sign-management software actually organizes and supplies any large or small sign company with all the components needed to properly manage the sign process. In addition, if a new company wants to minimize the pitfalls that hit many growing shops, SignTracker provides all the components it’ . . .  » MORE		     SignTracker

Marketing Software
Cyrious Software

Cyrious Software (Baton Rouge, LA) is unveiling business-management software that, according to the company, facilitates the user's ability to send automated HTML e-mails to customers at specified intervals. It also allows delivery of personalized e-mails for up-to-date communication with prospects and existing customers.Contact: (800) 552-1418; www.cyrious.com. . . .  » MORE		    

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new products
How Not to Advertise
Customers still under-utilize EMCs.

I would have been rather proud of this sign. It wasn’t the biggest sign I ever did, the most expensive, nor was it especially aesthetic, but it was quite functional and strategically placed. Juxtaposing placement most beneficial for the customer, with negotiations with the local municipality, really made it special to me. This great advertising tool would have been perfect, but somehow, it never worked out that way. After all the preliminar . . .  » MORE		     How Not to Advertise

Goodbye From Money Matters!
Revisiting Cost Study 3, plus cost studies from a friend and competitor

I’ve been writing this column for 34 months, nearly three years. This will be my last column. The original column encouraged sign-business owners to examine their profitability (internally, not externally). I received both questions and advice in response. I also discovered that the columns I simply wrote, not the ones that costed actual jobs, created the most interest. My intent was never for people to imitate my way, but to encourage read . . .  » MORE		     Goodbye From Money Matters!

Roland Names Goward President & CEO
Bob Curtis is the new chairman

Roland DGA Corporation (Irvine, CA) has named David Goward as its president and CEO. Goward has more than 30 years of senior-level management experience, primarily in the signage and graphic-arts industries. Thirteen of those years have been with Roland. He most recently served the company as executive vice president and COO. Goward is also a member of the Roland’s board of directors and is a board member for the North American Specialty Printing Manufactu . . .  » MORE		    

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WEB SITES

bigpicture.net - daily updates for digital printing designers, producers & buyers

ScreenWeb - for screenprinters and screen-printing suppliers

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