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Signs of the Times magazine

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SIGNMAKING BOOKS

Sign Gallery 5 Sign Gallery 5
The latest edition of Signs of the Times sign contest winners.

Sign Graphics
400 images of graphic identity, interior and urban graphics.

Channel Letter Sign Sales Handbook
Expand your business to include selling channel letter signs.

Sign Contractors Pricing Guide
National averages of retail prices for commercial signs.

www.efi.com

2 header

Story Continues on the Next Block
A South American newspaper stretches down city streets
By MaryKate Moran (02-25-2008)

Conventional wisdom might dictate that people don’t read newspapers anymore, but tell that to El País, the renowned Uruguayan newspaper that put the world at readers’ feet during a recent redesign. To announce the redesign to the public, the newspaper asked digital printer Ceiprin S.A. to create 10,764 sq. ft. of white vinyl mounted on high-tack blackout vinyl. This was laminated to nonskid, matte material 200 microns thick to mask ground irregularity so readers wouldn’t trip as they caught up on the day’s news.

Story Continues on the Next Block

The massive graphic covered Sarandi, a street paved with colonial stones in Montevideo, Uruguay, for three weeks. Arte Urbano Co. handled the installation.


   


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Additional Content by this Author (MaryKate Moran)


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