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15 header

2008 Obie Awards, Part Two
More category-award winners continue the creativity.

The Outdoor Advertising Assn. (OAAA) announced the winners of its 66th annual OBIE Awards at the closing night of the Traffic Audit Bureau Out of Home Media Conference and Marketing Expo in April 2008. SignWeb presents more category winners in this gallery. Click here to see the Best of Show and other category-award winners. The complete list of Obie winners can be found on www.oaaa.org, and look under Awards.

2008 Obie Awards, Part Two

Consumer Good & Services, Series Campaign
Purex
Energy BBDO
Chicago

Food morphs into clothing in this campaign.


2008 Obie Awards, Part Two

Food & Restaurants, Billboard
McDonald’s “Fresh Salads”
Leo Burnett USA
Chicago

During three weeks, the 16 lettuce varieties found in McDonald's salads were planted and grown on a billboard.


2008 Obie Awards, Part Two

Media, Billboard, Series Campaign
BBC World
BBDO New York
NYC

Coaxial cable forms images from compelling world news stories.


2008 Obie Awards, Part Two

International, Street Furniture/Transit/Alternative
Convenant House Donation Box
TAXI Canada
Toronto

For this ad for Covenant House, a youth shelter, the glass on this poster was molded into a donation box with a slot at the top. As people dropped money into the slot, the change accumulated. Once full, the only visual remaining was the street kid within a home.


2008 Obie Awards, Part Two

Public Service Advertising, Street Furniture/Transit/Alternative
The Ad Council & Environmental Defense
Ogilvy New York
NYC

Global warming choices, in a nutshell.


2008 Obie Awards, Part Two

Special F/X, Billboard
A&E Television Network, Paranormal State
Horizon Media, A&E Consumer Marketing
NYC

This wallscape/billboard for A&E’s Paranormal State real-life series incorporated a new audio technology that beams sound directly at passersby, in a heavily foot-trafficked area of SoHo. The directed audio, which can only be heard within a certain vicinity, produces the effect of sound coming from a nebulous source. The audio messaging whispered, "Who's there? What's that? It's not your imagination."


2008 Obie Awards, Part Two

Special F/X, Series Campaign
FedEx/Kinko’s
BBDO New York
NYC

To advertise the opening of FedEx Kinkos locations, everyday objects were packed, copied and bubble-wrapped to illustrate various stores’ services.


   


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