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The latest edition of Signs of the Times sign contest winners.

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400 images of graphic identity, interior and urban graphics.

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Expand your business to include selling channel letter signs.

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National averages of retail prices for commercial signs.





15 header

99,000 Bottles of Beer on the Board?
Carlsberg bottles up a new billboard campaign.

Denmark-based brewer Carlsberg is promoting the brand’s new green bottle by attaching hundreds of them to billboards in Brussels and Antwerp, Belgium, according to USA Today. The bottles, which spell out Carlsberg in script, were attached to a plastic form on the billboard with metal thread because adhesive had failed a previous test. Matthieu DeWinter, account director for Carlsberg’s Antwerp-based ad agency Duval Guillaume, said the glue melted under the lights.

99,000 Bottles of Beer on the Board?

Carlsberg brewery is asking passsersby to guess how many bottles are attached to billboards in Brussels and Antwerp, Belgium.


99,000 Bottles of Beer on the Board?

The Carlsberg billboards promote the brewery's new green bottles.


   


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