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Sign Sales Training - Part One: Don't Suck Your Thumb

Are you the owner or sales manager of a local, regional, or national sign company? Do you wonder why in this economic climate you cannot grow your sales? Do you even have the guts to fire your worst salesperson? Are you intimidated by your sales force? Do they endlessly have you quoting jobs that never materialize because “our price was too high?” Did you really think a good looking blond would boost sales? Does your sales staff have you convinced nobody is buying anything in these tough times? Do you keep handing leads to these wannabee sales pros in the hope of one, just one will materialize? If so, you need help.

We offer a stealthy program to come in and "rewire" your sales force with new modern sales tactics. Purchasing agents and buyers are emboldened by the economic downturn and are using it in a manner to drive down your margins and extract all the free information they need from your sales team. Your untrained amateurs do not stand a chance. Most of them will resort to smiles, discounts, and free consulting. It is a good bet that nobody has ever trained your sales team how to say NO or make a prospect give something in return for information. A sales call should not be a comfortable experience for the prospect. In fact, you will close more sales by getting them to squirm. Don't be so nice. The don't care about your kids or your golf game. Small talk is cheap. Dig and find real pain, make it emotional. Take a stand and don't look week. There MUST be equal business stature.

Have you ever been in a meeting and were thinking and hoping (wishing) your salesperson would just SHUT UP? When will you stop wishing for results and do something about it? Did you know studies show that a successful sales call would only have the sale person speaking for 17% of the duration of the meeting? However, most sales people are so eager to run their traps and blow the sale right after the handshake. I run a very low key, high energy sales training program for sign salespersons. We are made up of high achieving, multi-million dollar rainmakers. We all started at the bottom. It is live training - no props, no PowerPoint, no booklets, no handouts, and no promises. We provide tactical training by the day, quarterly, or annually. I also provide ongoing coaching. We also offer in-depth scientific and face to face analysis for each person on your sales team complete with a confidential profile. We can also provide compensation consultation in addition to ongoing coaching. Also, if you have a project or presentation that is too big or too easy for your sales team, call us. Stop blaming stagnation on the economy and take a good look at your sales team. If you don't do anything, at least fire the worst one – It will make you at least "look" like a leader.

All results are confidential.

email: gotothebank@gmail.com

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