For years there has been a critical demand within the sign industry for a book on the structural engineering of signs. This comprehensive text more than meets that demand -- it exceeds it. Sign companies, ...
Hi All,
I own a non-electrical sign shop that specializes in Sandblasted signs and other non-digital signs. We are a pretty busy shop and I'd like to move out of the day to day sales so that I have time to manage the direction of my shop and concentrate on a growth plan.
I made a huge mistake and moved one of my employees into a sales position this past year and per his request didn't commission the job... I knew better, but tried it anyway. He worked 40 hours per week and tended to sell signs that met his lifestyle, not the customers, so we sold cheaper solutions using more PVC and wood and less HDU. Our Gross Margin fell and now I have to make up a lot of lost revenue...
I'd appreciate some insight on how you structure your sales positions and the types of goals you set for your sales people and then track those goals. I'd like to put a new sales person in the position by August and really need some help so I don't make another huge mistake.
Thanks!
John
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ISA has a 2 hour seminar and an all day seminar that discusses issues like this. It is called: How to Estimate and Price Signs. Commission structures are discussed in detail. I know that ISA will be having both seminars in Orlando next year; however you might want to talk to their education department and see if they are offering a regional seminar near you.