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Sign Contractors Pricing Guide

Posted on Fri, 11 Mar 2005 at 11:53



Are the prices stated in the "Official Sign Contractors Pricing Guide" even close to what are being used in the industry?

It seems like they are a bit high?

Does anybody have an opinion?

Location of Opportunity or Item

Comments

Anonymous says: It is based on a national average. They are a little high in my area. Good luck posted on: Fri, 03/11/2005 - 1:04pm
Anonymous says: My opinion is not to use them. posted on: Sat, 03/19/2005 - 10:11am
Anonymous says: Subscribe to S i g n C r a f t (a censored word for sure). Get the pricing guide worth something free with your subscription. Forget the book. posted on: Mon, 03/21/2005 - 2:22pm
Anonymous says: Im sure SignCraft is a fine magazine, however I suggest not to use any pricing guide. Having a "free" guide doesn't make it any better. The idea that anyone can take another person's prices and use them ...

Im sure SignCraft is a fine magazine, however I suggest not to use any pricing guide. Having a "free" guide doesn't make it any better. The idea that anyone can take another person's prices and use them with the "faith" that that person is right is a silly way to run a business. I suppose my first question with one of these booklets is: "How much profit will I make". It's interesting to note, it doesn't tell you. I guess I am to assume this booklet not only knows my companies finances, but it also knows what I want for margins. Additionally , what if I have a sales person? Does it cover his/her commission and If so, then how much is that commission? I suppose I could go on all day with this stuff, but you get the point.

Good Luck, Dan

posted on: Wed, 03/23/2005 - 2:08pm
Anonymous says: What every industry needs is a good web site to competitively compare prices like http://www.PriceComparison.com posted on: Sat, 04/16/2005 - 11:20pm
Anonymous says: Ok, here's the answer. It is NEVER about price. What customers want is a sign that will build and INCREASE their business. Not every customer is a cheap skate. In fact, most of your calls will be from ...

Ok, here's the answer. It is NEVER about price. What customers want is a sign that will build and INCREASE their business. Not every customer is a cheap skate. In fact, most of your calls will be from legitimate business owners who do care about their advertising exposure. If the first words out of the mouth of a prospect is "how much is a....", then you know you are dealing with a person who is not educated in the true value of a sign. If you find yourself in bidding situations, and you are getting every order, then maybe you are selling too low, or your signs are too basic. If you find yourself losing 70% of your bids, then you must be doing outstanding work, and your prices are "book and beyond". Sign price books, including the one I publish, are merely a guide that you would consult to see the average going rates of certain signs. If the book says to charge $395 for a 4'x8' sign, and you are charging $185, then you are part of the problem, and not part of the solution. Increase the quality of your work and you can increase the prices of your work. This stuff is easy. This industry has an easy path to prosperity if you work harder on yourself by improving your skills, offering a superior product, and raising the quality of your customers. Turn off the TV, and pick up a book on Photoshop, on effective sales presentations, and maybe a book on taking great digital photos. All of these will help you produce better work and make better presentations for additional work in the future. The cash is there waiting for you to claim your share, but only if you have the right tools to reap the harvest. If you are having a real pricing problem, I can help you via the telephone. Give me a call.

posted on: Sun, 05/22/2005 - 11:14am
Anonymous says: CLICK THIS LINK TO WATCH THE DEMO AND HAVE A BLAST: http://www.sign-tracker.com/videos/Sign-Tracker_Intro.wmv WWW.SIGN-TRACKER.COM posted on: Mon, 10/02/2006 - 11:40pm

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