Promote your shop as well as good deeds
Has your shop ever donated part or all of a wrap for a charitable cause? It should, and not only for the reason of doing good. Your shop could also do well by showing off its wrap chops (in addition to its generosity) to the community. And if you’ve just started in your market or have only recently taken on offering wraps, donating a wrap for a charitable cause will get you noticed – by the people supporting the cause itself, by the other sponsors and by the local public. Two companies that did wraps for different causes behind fighting breast cancer are featured here.
A FITTING TRIBUTE
Back in 2011 in Olney, MD, retired career firefighter Marshall Money-maker and his wife, Shannon, started the nonprofit For 3 Sisters. Marshall had lost his three older sisters to breast cancer, and by 2016, he and Shannon wanted to advertise their organization while traveling, and to park an eye-catching backdrop at their events. Absolute Perfection Applied Graphics (Sykesville, MD) offered a deep discount to contribute to this worthy cause, said Chris Fong, VP, applied graphics division.
Absolute Perfection designer Tony Semanick took the high-res photo of Marshall – which bears remarkable resemblance to actor Paul Sorvino of “Goodfellas” fame – and created a swirling design and the necessary copy using Adobe Illustrator and Photoshop. “He used a combination of pinks and blacks mixed with an abstract design,” Chris said. Absolute Perfection selected 3M 180Cv3 vinyl and printed it using an HP L360, applying 3M 8518 laminate with a Seal 54 laminator. In “Goodfellas,” Paulie famously used a razor blade to slice garlic; in Sykesville, Applied Graphics’ Mike Lawson joined Chris and used knifeless tape, heat guns and 3M PA-1 squeegees to install the wrap. “The toughest areas of the vehicle were the bed fenders,” Chris said. “We normally would wrap large fenders with their own panels of vinyl, but with the design being so intricate, we decided to wrap the bed and fenders with one piece. We used 3M primer, not overstretching, and a lot of post heating to assure the vinyl wouldn’t lift.”
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