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Sign World International reflects the event’s expanded focus.
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The United States Sign Council (USSC) has designated its annual educational conference and tradeshow as Sign World International to “reflect the increasing growth of industry supply sources from all areas of the world.” USSC Executive Director Nancy Maren said the USSC show has expanded in both scope and purpose from its early days as an eastern-regional attraction to its current status as one of the most significant worldwide sign industry events. The show has gained many attendees, educational program presenters and exhibitors from a growing international base.
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