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MTV sought a street-level ad to promote the series premier of its new show The Buried Life.
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By Susan Conner
To create user engagement for MTV’s campaign for its show, The Buried Life, Monster Media (NYC) created an interactive, storefront advertisement that asked, “What do you want to do before you die?” The storefront, at 521 Fifth Ave. in NYC, includes three engagement areas: a touchscreen to submit a goal to achieve, an oversized scrolling list of all wishes input, and an area to select a clip from the show to preview.
The show follows four men on their worldwide journeys to mark items off their 100-top-things-to-do-before-I-die list while also helping strangers achieve their own goals.
Monster Media, a leader in interactive, street-level displays, created the dynamic campaign, which launched January 12.
Goals have included making People’s sexiest list; kissing Taylor Lautner, skydiving, finding a long-lost mother and becoming a father.
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