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The Money Side of Buying a Digital Printer

(October 2006) posted on Sun Oct 15, 2006

IRS Code Section 179 may make it easier than you think.

By Darek Johnson

click an image below to view slideshow

It's "boxeo" night at the Real Enchilada restaurant in the Northern Kentucky city of Florence. At the back of the room stands a big-screen television set ,where bantamweight boxers Jose Antonio Rivera and Robert "The Ghost" Guerrero thrash one another. Spanish-speaking construction workers rest at a nearby table; hot plates of peppered Mexican food smolder in front of them. They're quietly cheering "El Fantasma" while drinking cold Pacifico from glass bottles. Ed, too, has a bottle of Pacifico. He's ordered the chicken enchiladas with white cheese and red salsa. Good choice. He can't watch the fight, though, because I keep asking him questions, like, how does a signmaker know (for sure) that it's time to buy a new digital-print machine, and where does one get the money?

On these pages, Anya Rao, ST's senior associate editor, has presented photos of great-looking, grand-format, digital prints. She has intended this display to inspire your imagination because, today, many digital-print machine manufacturers are making medium-price, "production" printers that are sized and priced to fit within a medium-sized shop's quarters and budget. Thus, it's possible that your shop could soon produce large-format work or, if you already have a digital printer, produce even more work.

In past issues, I've written about inks, print-machine technology, prepress, shops and other critical printmaking minutiae, but here, I'm looking at the money side of purchasing a new, grand-format print machine. To accomplish this, I interviewed Ed Grelle, a friend and certified public accountant (CPA), to learn his recommended equipment-buying practices and, better, gain knowledge of Internal Revenue Service (IRS) Code Section 179 write-offs and how they could save you money — or, as Ed said, accrue the payment monies for you, through an accelerated depreciation schedule.

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