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Tel Aviv's Dizengoff Center Signage

(January 2009) posted on Wed Jan 28, 2009

The Guggenheim/Bauhaus architecture offers many signage opportunities.


By Darek Johnson

click an image below to view slideshow

On April 9, 2008, HP transported numerous technology journalists to Tel Aviv, to tour its Israel plants. Following the tour, my wife, Li, and I spent several days traveling in Israel. We visited and photographed the Dizengoff Center at night, following a walk on the Dizengoff thoroughfare, Tel Aviv’s most energetic street.

The center presents dozens of shops, cafes, cinemas, art exhibits and events; it also features interesting signage.

Because I’m unfamiliar with offshore, electric signage, I asked Marcus Thielen, ST’s “Lighting Techniques” columnist, to comment on the channel-letter signs. Although uncertain of Israel’s codes, Marcus said, in Europe, self-enclosed “independent transformers” are permitted within the molded plastic, with adequate spacing and ventilation. EU codes also allow most electronic neon transformers.

Regarding the window-mounted sign, Marcus said European regulations permit a ground-fault-protected, remotely installed transformer and unshielded, ungrounded, high-voltage cable (sans conduit) to run into the insulated plastic sign body – if there are no metal parts. Note the cable at the window-mounted sign’s upper right.


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