A South American newspaper stretches down city streets
Conventional wisdom might dictate that people don’t read newspapers anymore, but tell that to El País, the renowned Uruguayan newspaper that put the world at readers’ feet during a recent redesign. To announce the redesign to the public, the newspaper asked digital printer Ceiprin S.A. to create 10,764 sq. ft. of white vinyl mounted on high-tack blackout vinyl. This was laminated to nonskid, matte material 200 microns thick to mask ground irregularity so readers wouldn’t trip as they caught up on the day’s news.
Did you enjoy this article? Click here to subscribe to the magazine.