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SEGD Design Awards -- LA Walks

(October 2007) posted on Tue Oct 23, 2007

Contrary to myth, pedestrians exist in Los Angeles.

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In October’s Signs of Your Times column, ST featured a gallery of select winners from the Society for Environmental Graphic Design’s (SEGD) annual Design Awards competition. Here's yet another example of the competition's exemplary environmental graphics.

Hunt Design (Pasadena, CA) and Corbin Design (Traverse City, MI) collaboratively created a wayfinding system for Downtown Los Angeles Walks, which dissects the city’s downtown core into 13 distinctive districts, such as the Fashion District and Chinatown (contrary to popular myth, people do travel on foot in the City of Angels). Fluoresco Lighting and Signs’ Los Angeles shop produced 1,300 signs that dot intersections, freeway off-ramps and subway stations, among other venues, within a 4-sq.-mile area that identified more than 2,000 popular destinations. The approximately 400 pedestrian signs comprise subsurface-printed fiberglass panels that resist vandalism.

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