A gallery of Ferrari Color applications
By Steve Aust
Creative Color was founded in 1978 in Salt Lake City as a photographic-imaging provider. The current leadership team assumed control of the company in 1987, and the company gradually entered the wide- and grand-format imaging markets as printing technology and media capabilities improved.
In 2001, the company purchased Sacramento-based Ferrari Color, and subsequently assumed the acquired company’s name two years later. Today, the shop maintains three facilities – in Salt Lake City, Sacramento and Emeryville, CA – and operates a host of production equipment, which includes:
• A Canon ImagePress, which is used to laser-print decals and tabletop signs on various paperstock types;
• Five Dursts: a Lambda RGB, single-beam laser printer; a Rho 160R roll-to-roll, UV-cure printer; a 351R, roll-to-roll UV printer that prints on coated or uncoated media up to 139 in. wide; a Rho 800 UV-cure-ink, flatbed machine, which prints at 600 dpi on substrates up to 1.58 in. thick; and a Pictor, a flatbed, UV-cure-ink printer with white-ink capabilities.
• An HP Scitex XL 1500 eight-color, 16-ft.-wide printer that decorates banners and mesh material;
• A Roland DGA SJ-740 dye-sublimation fabric printer with 1,400 x 1,400-dpi resolution;
• A Summa S160 vinyl-cutting plotter;
• And, a 10-ft.-wide Mimaki JV5-320S dye-sublimation printer for behemoth, fabric-printing applications.
Ferrari’s portfolio includes numerous projects that have earned awards in ST competitions, such as its 175 x 65-ft. building wrap for Maloof Sports & Entertainment that promoted the Sacramento Kings, which Maloof owns, on that city’s CalSTRS building (see ST, April 2011, page 74), and its inspiring banner installation for the U.S. Ski & Snowboarding Assn.’s Park City, UT headquarters (see ST, April 2010, page 86).
However, vinyl applications comprise numerous shapes and sizes. Just because a client isn’t bankrolling a gargantuan vinyl wrap that will cover dozens of floors on a high-rise doesn’t mean it doesn’t deserve exacting attention to detail. Ferrari Color provided information about various applications that emphasize the materials and methods that help vinyl provide branding that resonates
Royal-worthy
Perhaps you heard about the April 29 wedding that betrothed England’s Prince William to Kate Middleton, which seemingly received more press coverage than a Presidential inauguration (it was the first royal wedding in approximately 30 years, and the goings-on of Kate’s sister, Pippa, provided an even more entertaining sideshow than President Carter’s wayward brother, Billy).
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