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London’s newest mall exclusively features digital advertising.
London’s newest shopping destination, One New Change, opened in late October 2010, with more than 60 stores, cafés and restaurants spread over three floors. Like Westfield London, the mall is a purely digital-media advertising site.
The screen network, which comprises 10 x 65-in. digital posters, is located near elevators. The screens, managed by Ivista, promote branding, customer information, events, national and regional advertising.
Additional screens inside the elevators and in waiting areas promote key trading hours and customer information and also provides targeted advertising opportunities for regional and local businesses to engage with local audiences.
10 Squared built and installed all the screen kits, and installed and commissioned the software, which signagelive provided, along with maintenance.
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