Smart business owners know the value of well-designed signs. They capture the customer's attention, provide the first impression and communicate the type of business. Sign Gallery 7 offers a wide ...
Graphic Visions creates a classy logo and building signage for an upscale eatery.
By Steve Aust
Located in Rochester Hills, MI, Chapman’s Mill offers such hearty fare as pork chops, Amish chicken and meatloaf. An ample bar with numerous beers on tap enhances its ambience. Its owners hired Graphic Visions Inc. (Northville, MI) to fabricate twin, 4 ft. 3-in. x 11 ft. 9-in. signs. The shop used ArtCam Pro software to refine the logo, and its Gerber Sabre 408 CNC router to fabricate the panels.
Fabricators fashioned the signs from 18-lb. Sign*Foam® by creating a decorative, chamfered edge with prismatic letters – also made from Sign*Foam – that fit on the signface like puzzle pieces with a 2-in.-thick backer panel and 1.5-in.-deep, built-up graphic elements. Installers used Tapcon cement screws to secure the panels, and Graphic Visions coated the signfaces with Sherwin-Williams industrial-enamel paint.
Brianna Hynek, a Graphic Visions designer, said, “The building’s façade details weren’t a perfect fit for the original logo. We had to modify it to maximize the sign code’s allowable square footage. This gave the client a taller letter size for better distance viewing, while maintaining the original logo’s look and feel. Bottom line: More visibility for a sign the same size.”
Did you enjoy this article? Click here to subscribe to the magazine.