Are you starting a sign business, or considering starting one? If so, this new book will introduce you to many of the important facets involved in running a sign shop. Getting Started in the Sign Business ...
Finishing touches for the digital shop
By Chris Morrison, Kathi Morrison
"Staying power," or image longevity, for today's signshop products is crucial. We always say, "If it only lasted longer outside," or "Giclees need 100 plus years," or "If only it didn't scratch," and many more colorful phrases we can't publish. It all comes down to one thing: the finishing touch, laminating. A non-hazardous, liquid-laminate topcoating is a great alternative to other methods.
So you think you've overcome all digital-print-shop obstacles? You have the computer, the design software, the RIP and the printer(s), so you're ready to go, right?
Hmm, not exactly. There's more to consider if you want that print to have any kind of staying power. Perhaps you think you can make your money on prints rated only for indoors. There's still a fade factor to consider, regardless of where the prints end up.
Ask yourself what the customer expects for the print's life when you create a vehicle wrap, banner or sign. You probably wouldn't recommend a vehicle wrap to a customer if the printed image lasted only three months, for instance. Further, you wouldn't use a paper banner if the customer wanted to hang it outside for three years. To increase an image's longevity beyond the ink and media's limits, the print shop would laminate it.
We're sure you can understand lamination's importance for the signshop; now the "heavy" process of choosing the technology begins. Searching for the right laminator becomes very tenuous because you must fully understand your printer's ink type.
Is it aqueous, solvent or UV-curable, or maybe your signshop has more than one type?
If you're looking at a sheet-fed laminator, the choice is critical. For instance, "hot" laminators most likely won't work with aqueous inks. Your choice would be a "cold" laminator.
What about size? Murphy's Law always comes into play just after you purchased that 42-in. laminator. Your next job would be 50 prints at 48 in. wide. Okay, you get the picture.
Lumina Coatings Intl. has a creative idea. It carries an entire line of liquid, topcoat products that work well in various environments. You can spray, roll or paint them without the worries of handling hazardous materials, nor the size of the finished project.
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