For years there has been a critical demand within the sign industry for a book on the structural engineering of signs. This comprehensive text more than meets that demand -- it exceeds it. Sign companies, ...
Signage provides a succulent advertising investment
By Steve Aust
According to the National Restaurant Assn., the United States boasts nearly one million eateries. With these abundant options, restaurants must use all available resources to differentiate themselves. A strong identity is doubly important for small franchises and independent establishments.
When Slack’s Hoagie Shack, a Philadelphia-based, 16-store chain that serves an array of sandwiches, wraps and Buffalo wings, opened a new location in Wilmington, DE, its owners enlisted Spring Valley Signs (Farmington, PA) to fabricate a three-panel, dimensional, entry sign. Using Sign Arts Products Corp. 18-lb. Sign*Foam® 3, fabricators fashioned two, 60 x 32-in. text panels and a 72 x 30-in., super-stuffed sandwich using hand tools, SA International FlexiExpert to design the system, and a Roland DGA Corporation CAMM1 Pro plotter to create the layout. Spring Valley garnished the succulent graphics with 23k goldleaf and acrylic-latex paint.
Considering stratospheric ad rates for TV and print ads, the $6,000 franchise owner Tim Cooley paid for the sign represents a wise investment.
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