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Striving to be distinctive strengthens all of us.

Finding excellence has become increasingly difficult in modern society. We haven’t, and hopefully never will, become the dystopian society Kurt Vonnegut created in his 1961 satire "Harrison Bergeron," where Handicapper General Diana Moon-Glampers forces the beautiful to wear masks and the strong to carry weight in an effort to make everyone “equal” so no one feels inferior. However, a combination of factors – the subtle encroachment of political correctness, the demand for speedier production at the expense of quality, and bottom-line obsessions – have conditioned many to accept the merely acceptable.
Thus, it’s absolutely refreshing when sign designers, fabricators and end users embrace possibilities rather than limitations, and strive to create truly distinctive signage and environmental graphics. ST’s current and next issues embrace this notion. In the September issue, we published select winners from the Society for Environmental Graphics (SEGD) Design Awards that uniquely synthesize signage and visual communications to create a powerful sense of place. In the October issue, look for the winners of ST’s 2010 Vehicle Graphics Contest. Whether you’re a gearhead or a Sunday driver, we think these high-rpm graphics will capture your imagination – and, possibly, provide inspiration to find new ways to build your customers’ brand and grow their -- and your -- business.