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Road Rage’s wrap promotes a facility plan to aid four-legged veterans.
By Steve Aust
Danny Scheurer, a Marine and Army veteran who served in seven deployments during his 11-year military career, had his life saved “several times” by a military working dog. Inspired by his experience, he founded Save-A-Vet (Lindenhurst, IL), a non-profit organization that seeks homes for retired military and law-enforcement canines. His ultimate goal is to build a facility to house and care for these injured and retired animals, which he calls “the other forgotten soldiers.” He said canines who’ve served military and police forces often suffer injuries and often aren’t adopted because the military doesn’t normally place animals who’ve been trained to attack or suffered injuries while performing their duties.
To promote his organization, Scheurer attends more than 150 events and conferences – and logs roughly 100,000 driving miles -- annually. Realizing the potential exposure driving his 26-ft. International box truck could achieve to would-be donors, Scheurer hired Road Rage Designs (Spring Grove, IL) to wrap the vehicle.
After Road Rage’s design team crafted the program with Adobe’s Creative Suit 4 and Onyx Graphics’ ProductionHouse 6.5 RIP, the shop fabricated the wrap on its Mimaki JV5-130 printer using Avery MPI 1005 Easy Apply embossed-adhesive film and DOL 1360 gloss-finish overlaminate. Avery’s Graphics and Reflective-Products Division donated the media. According to Mike Grillo, Road Rage’s president and an Army veteran himself, the wrap measures 433 sq. ft.
As Save-A-Vet garners more funds, Scheurer plans to purchase a fleet of box trucks and enlist Road Rage to decorate them as well. Scheurer plans to add the wrinkle of sponsored wraps. He said, “Driving recently, I looked at a billboard and realized that, over several years, its advertisement hadn’t changed. I called the company that owns the board, and their rates were outrageous. I plan to offer companies a much cheaper advertising opportunity by sponsoring one of our vehicle and being co-branded on the wrap.”
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