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Served as Microsoft corporate VP of global marketing for the interactive entertainment business
DOmedia (Columbus, OH), an online marketplace for buyers and sellers of OOH and alternative-advertising media, has appointed Jeff Bell as company chairman. Bell brings more than 20 years of experience managing worldwide brands to oversee the company’s strategic direction. Bell succeeds company co-founder Rich Langdale, who, through his role with NCT Ventures (a primary investor in DOmedia), will continue to provide counsel and maintain an active presence in the company.
Bell served as Microsoft’s corporate VP of global marketing for the interactive entertainment business, where he led Xbox to its first profitable year and launched Halo 3, Rock Band, Gears of War and Guitar Hero II. Before joining Microsoft, Bell served as corporate VP at DaimlerChrysler, where he helped revitalize the Dodge, Jeep and Chrysler businesses.
“DOmedia is introducing leading-edge technology to provide efficiency and value to a fragmented advertising and marketing industry,” Bell said.
Advertising Age named Bell Interactive Marketer of the Year in 2005, Entertainment Marketer of the Year in 2007 and one of Marketing’s Top 50 in 2008. His work on the Halo 3 launch was also recognized with the Cannes Grand Prix Titanium Lion Award for best marketing campaign of 2008.
Bell holds a bachelor’s in history and Spanish from Kenyon College, a master’s degree in international economics from Johns Hopkins University and an MBA from the Wharton School at the University of Pennsylvania.
DOmedia is an online marketplace designed to enable buyers and sellers of OOH and alternative-advertising media to connect in the most efficient way possible. Through its marketplace, the site encourages the creative use of people, places and things (such as place-based digital networks, street teams, sides of buildings and more) to communicate a marketing message. Inventory-management tools and search functionality simplify participation in this growing channel. The company is privately funded.
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