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Dodger Stadium's New Signage Creates "Blue Heaven" Atmosphere

(September 2013) posted on Mon Aug 19, 2013

Numerous vendors contributor to comprehensive sign package


By Steve Aust

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The project’s results? An ideal integration of fun and function. For the stadium-concourse walkways, Fiberglass Farm (Belfast, ME) built a series of mega-sized, coated-fiberglass “bobbleheads” that are installed on a 1,200-lb., integrated, concrete-filled base and movable via forklifts.

“Fiberglass has tremendous durability; it weathers better than metal or coated urethane,” Mike Hurley, Fiberglass Farm’s owner, said. “More team owners and school officials are investing in these bobbleheads as a fun way to enhance fans’ experiences.”

Triangle Sign and Service (Baltimore) built the retired-player numerals that dot the upper-deck plaza, as well as concession-stand lightboxes and stairwell directional signs. The shop has worked in tandem with Ashton Design on Camden Yards, Fenway Park and Atlanta’s Turner Field. Robert Kaye, Triangle’s executive VP, said nothing was changed from the original design intent to what was fabricated. Ashton provided the artwork as Illustrator or .EPS files.

Triangle built 10 sets of 5-ft.-tall numerals from 0.125-in.-thick aluminum; fabricators routed the faces on a MultiCam 3000 CNC router, shaped them using Petersen Cidan computerized metal folders and secured them to a 2 x 2-in., steel, interior-tube frame. Triangle decorated the numerals with satin-finish Akzo Nobel acrylic-polyurethane paint inside a custom paintbooth.


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They fabricated the reserve level and top-deck concession-stand signs’ metal frames by routing and forming them similarly to the numerals. For the faces, Triangle machine-cut Spartech’s Sta-Tuf® V3 high-impact thermoplastic alloy, and applied epoxy-bonded, routed, painted acrylic letters.

“Stadium-project turnarounds are usually tight,” Kaye said. “For this job, we had four weeks. But the visibility of these jobs always makes the challenges worthwhile.”

As with most grand-scale projects, the job involved a veritable cast of thousands. Other contractors involved included:
• Art Mortimer, a well-known, Southern California muralist, who painted several murals, such as the field-level entrance that proclaims, “Welcome to Blue Heaven on Earth”, and a “Welcome” message (subtitled in Spanish, Korean and Japanese as a nod to the Dodgers’ multicultural devotees), which is painted outside the field-level concourse, which highlights the team’s six World Series championships, and several others that commemorate team milestones or complement wayfinding graphics.
“We considered hiring a digital-print provider, but we thought handpainted murals provided a classic, more permanent look,” Younts said.
• So Cal Signs & Graphics (Torrance, CA) fabricated and installed loge- and reserve-level directional signs and numerals, as well as overhead-ID and directional signage within the clubhouses;
Jones Sign Co. (DePere, WI) fabricated four, sponsorship-ad signs that stand 60 ft. tall on either side of the stadium’s scoreboard; the gigantic, Dodger Stadium sign that spans 125 ft. across the stadium’s deck; and the plaza sculptures that replicate the Dodgers’ two-tiered, “LA” logo;
Urban Neon (Holmes, PA) fabricated the concession-ID signs at the top and sides of the new buildings, as well as the concession-stand menuboards and magnetic-insert panels;
M & M Signs and Graphics (Chantilly, VA) fabricated the Dodger logo panels, as well as renditions of the team’s historic hat and jersey panels.
 


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