This fifth edition of the popular sign design series includes the winners of recent Signs of the Times contests: electric and commercial signs for retail shops, restaurants and bars, residential ...
The beer giant replaces its old Times Square signage.
Anheuser-Busch has installed a newer, high-definition LED video spectacular at One Times Square. The original Daktronics LED display (Bud 1), installed in 1996, included a large-scale, dimensional, beer bottle that mechanically tilted against a background of hundreds of colored-plastic, LED-illuminated, equilateral triangles. A small Panasonic LED videoscreen graced the side of the sign face.
Landmark Signs (NYC) removed everything to prepare for Budweiser’s new video spectacular (Bud 2), which Daktronics also manufactured. This display, which hugs One Times Square, measures 70 x 40 ft. and displays a 20mm pitch, with a 1,072 x 608-pixel resolution. The vertical sides are 4.5 x 70 ft. (64 x 1,072 pixels). An LED edge surrounds the main-face perimeter on three sides (left, right and bottom) and displays Budweiser branding.
Ramirez noted Bud 2 impressively anchors Times Square’s entire south side with its screen size and high-resolution image clarity. Spark Agency (St. Louis) created B 2’s sign content, and Daktronics’ Keyframe division manages it.
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