Smart business owners know the value of well-designed signs. They capture the customer's attention, provide the first impression and communicate the type of business. Sign Gallery 7 offers a wide ...
Part Two of our look at Chinese signage during the summer games
By Barry Allen, Jeff Russ
Travelers to Beijing learn to expect the unexpected. Large-format building wraps and neon-clad restaurants compete with modern public art and video displays to attract attention and captivate the imagination.
Did you enjoy this article? Click here to subscribe to the magazine.
