Smart business owners know the value of well-designed signs. They capture the customer's attention, provide the first impression and communicate the type of business. Sign Gallery 7 offers a wide ...
Too often, sign-makers undercharge for this sign-industry staple. Don't!
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"I'm looking for some signs. I need one for a party to celebrate an employee's tenth year with our bakery. I need another sign to advertise our new location in the new strip mall near the high-tech industrial complex across town. And I want to let everyone who drives by that location know we also serve gourmet coffees and have a drive-thru window on the end of the building. I need to get all this by tomorrow and I need to keep the cost down. Can you help me, please?"
This scenario, or one like it, plays out in signshops everyday. Analysis of the situation suggests that the customer needs three signs for three different purposes, is in a hurry, and is constrained by budget. Naturally, we'd prefer to create dramatic, award-winning signage for the customer -- the very best we have to offer. But immediate need and budget restraints make doing so impractical. The customer's needs can thus be best met by creating banners. Do a good job, and you'll likely sell him more durable signage later.
Notice that the three banners are quite different. Each will serve a different purpose, display a different message, and require different performance capability. The "bunner's" celebration banner ("Congratulations to a 10-Year Loafer") will be used for one event, and will likely be installed indoors. The location banner ("Batter Baker's Here!") will be hung on the building in front of the bakery. The announcement banner ("Take Your Buns Through Our Espresso-to-Go Window!") will be placed between two poles near the road.
These banners can be made fast and economically for the client, perform their intended functions, serve until permanent identification signage is prepared, and make the signshop excellent profit.
Vinyl graphics are ideal for such applications. The different purposes and performance expectations mean you can use different vinyls for these jobs. The one-use celebration banner can be quickly generated from an inexpensive roll of monomeric, calendered vinyl. The banner can also be weeded but not masked, and taped, stapled or pinned to a wall.
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