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Publication includes QR code, green-product section
The Advertising Specialty Institute (ASI), Trevose, PA, is announcing its Professional Buyer’s Guide for the Canadian market. The 120-page publication allows distributors to have a free, color imprint on the cover, and it provides a QR code that delivers information and promotions to smartphones, and it includes sections of green and Canadian-made products.
ASI cites an end-user study that stated paper catalogues drove 93% of purchasing decisions. The organization is reporting a guaranteed circulation of 50,000.
(800) 546-1350; www.asicentral.com
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