This best-selling book covers the fundamental principles of layout for signs. Ask any "old timer" in the sign industry and they will tell you to get Mike Stevens' Mastering Layout. It teaches how ...
Bathroom environmental graphics lure Japanese caffeine junkies.
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Coca-Cola sought to exploit Japan’s growing interest in snowboarding to advertise its high-caffeine, high-sugar Georgia Max canned coffee. However, the behemoth company selected a rather unusual venue: bathrooms at Japanese ski resorts. Its upstart ad agency, Tokyo-based Tugboat, devised a Georgia Max campaign that features resort bathrooms decorated to simulate the appearance of snowboarding half-pipe. The project is a continuation of an earlier Georgia Max campaign that transformed winter-resort “facilities” into a ski-jump vista.
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