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A NYC design firm and Nashville fabricator collaborate to provide graphcis for a civil-rights landmark
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By Steve Aust
The Freedom Rides of 1961 challenged the status quo of Southern segregation and galvanized the civil-rights movement. When a Greyhound bus transporting Freedom Riders arrived in Birmingham, segregationist mobs instigated by Birmingham Police Commissioner Bull Conner mercilessly beat Freedom Riders.
The Alabama Historical Commission hired Ralph Appelbaum Assoc. (RAA), NYC, to design an exhibit for the bus station’s exterior. Working with a modest, $55,000 fabrication budget, the Appelbaum team developed exhibit graphics that provided a chronological depiction of what happened on that fateful day.
The Historical Society hired 1220 Exhibits (Nashville) to develop the exhibit program. RAA specified Folia (Huntingdon, PQ, Canada) ¾-in.-thick, digitally printed, phenolic-resin panels because of their exterior durability. Because the panels couldn’t be affixed to the brick façade of the historically significant building, 1220 developed an aluminum, mounting-bracket system. For the interior, 1220 fabricated text-based, vinyl graphics for the entrance doors and four, large-format transparencies that are backlit by track lighting.
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