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Syracuse's Newhouse School of Mass Communication conveys its vision with environmental graphics.
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By Steve Aust
Syracuse University’s S.I. Newhouse School of Mass Communication undertook a 74,000-sq.-ft. expansion with a new, interdisciplinary-study facility that allows the school to extend its education. The architect, Polshek Partnerships Architects, commissioned Poulin + Morris (NYC) to develop an environmental-graphics and donor-recognition program that underscores the school’s mission.Principal Richard Poulin said, “We integrated all program components to the architecture with regard to scale, materials and typography to make new elements appear as a natural, architectural extension.”
Applied Image (Farmingdale, NJ) fabricated a three-story wall mural that’s installed within the expansion’s atrium. The textual mural prominently identifies the facility as “Newhouse,” as well as the school’s many academic programs, such as media studies, journalism and graphic design. According to Poulin + Morris, the use of CMYK, halftone dots on the mural creates a visual metaphor of traditional and emerging forms of public communication. Another mural graphically depicts the First Amendment and the important role freedom of speech and freedom of the press play in the school’s mission.
To provide a donor-recognition solution, Poulin + Morris specified a series of 100, staggered, horizontal LED panels, which simulate a real-time, news “zipper,” to identify Newhouse patrons. The display incorporates Sunrise Systems (Pembroke, MA) displays.
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