The Digital Signage Federation announced its formation in a press release and at a press briefing on February 24 at the Digital Signage Expo. The press release said, "The Digital Signage Federation will be an independent 501c non-profit corporation owned by the industry." It describes the federation as "this industry's first truly independent, industry-owned, not-for-profit trade association."
John Johnson, CAE, a former chief executive with the Intl. Sign Assn., and a current board member of The American Sign Museum, was named the interim executive director. He has more than 40 years of sign-industry experience.
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